But that doesn’t stop us from also considering the product formulation and labeling. Despite being a leader in the oat category for 142 years, it appears Quaker Oats was outmatched by smaller brands in making beverages. EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. Dolls House Miniature Packaging Sheet Of 6 Quaker Oats. While that’s a not-inaccurate stretch, he then noted something that expanded my view of the chilled product’s potential markets. To help sort through the product’s sustainability, I called on Robert Lilienfeld, who has been involved with sustainable packaging 20+ years. In short, four heads are much better than one. Item information. 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Find the perfect breakfast to get your day off to a tasty and healthy start with the delicious goodness of 100% wholegrain oats. All rights reserved. How do I do that?”. Your statutory rights are not affected. Sign me up to receive emails from PepsiCo Tasty Rewards, PepsiCo and its brands so I never miss out on exciting updates, offers or sweepstakes, If so, sign up for the Quaker Oats Center of Excellence newsletter. In 2001 a new chapter in the story of Quaker Oats got underway. • The color of the lid’s skirt matches nicely the color throughout the label. Schumacher founded the German Mills American Oatmeal Company in Akron, Ohio, and Stuart founded the North Star Mills in Ontario, Canada. • It’s also remarkable that the label language—“Add milk at night; Enjoy cold next day”—promotes convenience more so than the healthy ingredients. In 2010, Quaker Oats started redesigning both their packaging and the heavy box Larry was trapped in, wanting to make the most of their status as a healthy food. Do I have to cook them overnight? With that, the title Quaker Oats Company – which had been in use since the early 1900s – became Quaker Foods & Beverages. “Purists, however, would likely want straight rolled outs, in bulk paper bags. Ingredients assessed: Is this a clean label? “One could argue that this is a clean label from view that most consumers actually paying attention to such things would likely know what quinoa and citric acid is. There are not many things simpler to prepare than putting oats into a cup, adding milk and letting it soak overnight so that by breakfast you’ve got a cold cup of ready-to-eat cereal awaiting. And in 2012, Larry himself got a … Sent from and sold by Slamtech Online. • Simple label graphics communicate clearly, too. Check out the amazing oat recipes that goes beyond breakfast. Delicious Quaker oats with nuts & seeds for a vibrant bowl of muesli View this range Golden syrup breakfast on the go Quaker Porridge to go Breakfast Squares are delicious hearty baked squares View this range Our Story. EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. “I can do that!”. Also, the recyclability is an issue here regardless of material—dairy residue reduces recyclability. Informa Markets, a trading division of Informa PLC. Packaging Digest is part of the Informa Markets Division of Informa PLC. The packaging comprises the following: The design scheme is classy, tasteful and presents a very nice, just-right balance of elements and information. But, what do I know about oatmeal marketing?”. Please have product available when contacting us. Quaker's got you covered, from yoga mindfulness courses to luxury glamping escapes and everything in between. Quaker Quality Promise We're here to help. Indeed, what do any of us know about oatmeal marketing, compared to Quaker Oats? Quaker Oats Positioning Healthy food to families. However, vs. Cheerios, it’s a possibility. Quaker is serving up wholesome goodness in delicious ways from Old Fashioned Oats, Instant Oats, Grits, Granola Bars, etc. And the clear overcap only works because the inner lidding is also transparent. Copyright © 2021. EU: Quaker Oats, c/o Dublin 18, D18 Y3Y9. But having a healthy meal that is super convenient to make is such a plus. quaker.co.uk or UK 0800 0324490 ROI 1800 509408 Weekdays 9am - 5pm Consumer Care, Quaker Oats, Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ. That would be Quaker Overnight Oats, a prepackaged 65g/2.29oz netweight version of the above that provides everything needed—base ingredients and container—except the milk. That's Quaker Oats. What could be easier or more convenient for a basic, healthy start to the day? Serialization/Unique Device Identification, 4 Reasons the Time is Ripe for Recycled Material Certification, Active Food Packaging That’s Renewable and Recyclable, Quest for Best Sustainability Leads Grower to Flexible Packaging, In Pursuit of More Sustainable Packaging Solutions, Delivery Device Breathes New Life into Existing Nasal Steroid Treatment. Original Microwaveable Oats Win 1000s of Amazing Prizes 2021 is a new year, and we want to help you start proper! Nutritious whole grains, wholesome goodness and great tasting variety. • The over-large type on the “Calories” in the Nutrition Facts box caught my attention, along with the boldfaced “Serving size = 1 package.”, • I also like how they added a panel of step-by-step directions. Then it struck me that “I could do this so easily myself at home but then don’t" thinking is what comprises a considerable portion of the food packaging business; for example, prepackaged precut fruit. Overall, I would rate this package quite highly. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that th… Mar 18, 2014 - Packaging design for new Quaker Oats project. That year, the enterprise itself was taken over by PepsiCo. “As a Phoenix resident who’s staring at a thermometer stating it’s 98 degrees at noon, I don’t want traditional oatmeal for breakfast, at least until January. We help deliver breakfast in schools with Magic Breakfast*** You can support too at: www.magicbreakfast.com Magic breakfast, fuel for learning ***Every day in the UK Quaker makes 16,000 breakfasts available for children at schools in the greatest need. Please have product available when contacting us. The packaging comprises the following: Plastic #7 cup, which indicates that the (perhaps polypropylene based) plastic cup includes a moisture and/or oxygen barrier; In other words, this is a prime example of packaged convenience. Number 8860726. Feb 18, 2019 - Packaging design for new Quaker Oats project Which may explain why this Baby Boomer editor did find the graphics very pleasing. Now it just needs a digital component to it to remind me to take it out of the refrigerator in the morning before I leave home! And so as not to limit the product use, small on-label type states that those who want warm cereal can microwave it for 30 seconds. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Whatever you want to achieve, this is the year to make it happen! “From a specific heat perspective, it might even increase fridge efficiency by adding more mass in the fridge.”. It’s now almost two decades later and Quaker is still very much a part of Pepsi. Quaker Oats, Freepost NAT21737, PO Box 7757, Leicester, LE4 8YZ. Contrary to Pierce’s opinion, Lilienfeld felt that a paperboard cup would actually have been the better alternative for the packaging. However, that a major brand has made considerable effort to do all that was needed to deliver it to an awaiting audience proves that there is. Perhaps that interest evolved into what I came across as Quaker Overnight Oats. Kicking off with ‘Oat’ober – a play on the word to help generate sales outside of the typical porridge months that resulted in Quaker having to work overtime to keep up with demand. We hope that our virtual roundtable review was agreeably helpful. https://www.packagingdigest.com/sites/all/themes/penton_subtheme_packagingdigest/images/logos/footer.png. Applies to UK and Republic of Ireland only. In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Further campaigns followed as the Quaker brand team instructed us on fresh campaigns, packaging creative, core look design and competition management. Quantity: More than 10 available / 4 sold. www.quaker.co.uk “It’s actually a good idea from a sustainability standpoint,” responded Lilienfeld. That is a unique feature for packages in this product segment. Your statutory rights are not affected. . Combined, these contributions provide a wider-angle representation that paints a much broader, clearer and more insightful picture than from my narrow view. But it signals that this is different—and it is: Chilled oat cereal. From Wake-up to wind down there's a Quaker product for every taste, Yes! “It seems there is a continuum of an increasing amount of processing/packaging that at some point a particular target consumer feels is ‘over processed.’ One could argue that consumers need to harvest the grain themselves and anything more than that is processed. There’s cold brewed coffee to go with breakfast cereal, and now you can have a complete cold brewed breakfast!”. “If it is aimed at Millennials, I don’t think the graphics appeal to a younger crowd.”. www.quaker.co.uk Or the site may have served as a testing ground to see what interest—and in what varieties and ingredients—were submitted or deemed most popular by consumers. It’s helpful to see the product inside, from the top and the bottom. Both.In 1997, the Food and Drug Administration made the first food-specific health claim for oatmeal, allowing Quaker Oats to display this claim on product packaging: “Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease.”.Here is everything you need to know to make your favorite Quaker Oats from old-fashioned or instant or steel … That is with the exception of quinoa, to be perfectly honest: I know it is a good-for-you grain seed, even though I may mispronounce it. Sent from and sold by Slamtech Online. That would be Quaker Overnight Oats, a prepackaged 65g/2.29oz netweight version of the above that provides everything needed—base ingredients and container—except the milk. It also occured to me that the name “Oats” is a bit of a misnomer because it contains more than oats; the product formulation is a value-added mix that you can see for yourself in the image above from my sample of Blueberry Banana & Vanilla Bean. However, there was something that bothered me about it right off the shelf: I thought the do-it-yourself version was so simple there didn't seem to be a need for a prepackaged version. And that natural flavor is, well, natural. Learn about the various products that Quaker Oats offers. Taking part in this trial will help us gain a better understanding of how consumers respond to reusable packaging solutions and work towards building a world without waste. Packaging Operator (Former Employee) - Columbia, MO - December 3, 2013 The Quaker Oats company is food production factory that is also partnered with Frito Lay and PepsiCO. What the heck does Overnight Oats mean? “Since consumers differ in what they want and what they watch out for, a clean label product to demographic group A is not to demographic group B and vice versa. It’s that aspect that Lilienfeld feels the brand didn’t leverage enough and that may create consumer confusion. This item: Quaker Oats So Simple Original Microwaveable 27g Sachets X 60 (Packaging May Vary) £8.36 (£5.16 / 1 kg) Quaker Oat So Simple Golden Syrup Porridge Sachets, 50 x 36 g £8.33 (£4.63 / 1 kg) Uncle Ben's Microwave Rice Mixed Selection (Pack of 12), 6 x Golden Vegetable 250 g, 6 … Quaker Oats announced Wednesday that it will change the packaging for Aunt Jemima syrup and pancake mix, acknowledging that the brand’s name and image “are based on a racial stereotype.” The pancake brand, which originated in 1889, has long featured the image of a Black character named Aunt Jemima, which was inspired by a minstrel song and was often seen as … He also considered the demographics and the polymer. Finally, I wanted to point out that Quaker maintains a webpage that provides a lot of information and recipes for do-it-yourself overnight oats, a product that in web searches seems to be popular if not wildly so. We begin our virtual panel review with Lisa Pierce, Packaging Digest executive editor, who has 30+ years’ experience covering the packaging business. CHICAGO, June 17, 2020 /PRNewswire/ -- Aunt Jemima, one of the long-time brands of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., today announced it … The packaging creates the look of a tasty treat by highlighting the main fruit/spice ingredient for each container. “I would have done the entire thing in paperboard packaging,” he says, “which would have added vibrancy to the graphics and a more upscale look. Quaker Oats Target Market People from middle class, upper middle class and the rich. In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. Browse by category: email Email us Email Now Mar 18, 2014 - Packaging design for new Quaker Oats project. Four industry specialists review Quaker Overnight Oats, a prepackaged plastic cup of dry oats soaked overnight in milk to provide a healthy cold breakfast cereal by morning. Four industry specialists review Quaker Overnight Oats, a prepackaged cup that yields a healthier-for-you cold cereal. It's a new year, new perspective, new you. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Quaker Oats, which is owned by PepsiCo, plans to remove the Aunt Jemima image from packaging and change the brand’s name toward the end of the year. Quaker Instant Oatmeal expanded from pouches to cup packaging in 2000, making portable eating even easier. Note: Because he only saw a photo, Lilienfeld did not know the code molded on the cup bottom is #7 Other]. This item: Quaker Oat So Simple Golden Syrup Porridge 50x36g (Packaging may vary) £8.98 ( £179.60 / 1 kg) In stock. Mar 18, 2014 - Packaging design for new Quaker Oats project. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. But Quaker's Oat Beverage is … “Interesting that Quaker seems to position this as a convenience product when it might do better as a health(ier) alternative that has the added benefit of to-go convenience,” she pointed out while noting several surprising things about the package: • I loved the transparency in the cup and the lid, especially the lid. Custom cup for Quaker cues premium product New Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a … How To Make An Oatmeal Paste Facial Mask. “There is little or no increase in energy consumption to stick something in the fridge, and it probably uses less energy than adding water and heating in a microwave.”, Then he really drilled down into the sustainability. Applies to UK and Republic of Ireland only. Condition: New. Quaker Oats SWOT Analysis Quaker Oats Strengths Below are the Strengths in the SWOT Analysis of Quaker Oats: 1. Lines and paragraphs break automatically. For authoritative input I sought the insights of my long-ago former colleague and career food scientist Claudia O’Donnell, who is a co-owner of Global Food Forums, which produces the Clean Label Conferences among other events. Quaker Oat So Simple Original Porridge Sachets, 60 x 27 g £8.89 ( £0.15 / 1 count) In stock. I would think the healthy ingredients would appeal to people more. “I think they missed the boat by not calling out the cold brew message more forcefully. Her clear, yet cleverly vague and spot-on response: “‘Clean label’ is in the eye of the consumer,” O’Donnell said. Fresh-Lock Unlocked: An Inside Look at Resealable Flexible Packaging. Registered in England and Wales. In 1966, Quaker Instant Oatmeal debuted to help people keep pace with a busy, on-the-go lifestyle. Web page addresses and e-mail addresses turn into links automatically. To gain a wider perspective I sought advice from three close, diverse contacts—in packaging, in sustainability and in food science—who I asked to assess the product. Plastic #7 cup, which indicates that the (perhaps polypropylene based) plastic cup includes a moisture and/or oxygen barrier; Clear film lidding with an amply-sized peel-off pull tab; Duo-material overcap with in-mold label on clear center portion; Allowed HTML tags:


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And healthy start to the day advertisement in the fridge. ” idea from a specific heat perspective, might. Title Quaker Oats: 1 100 % wholegrain Oats taste and nutrition the lids display the or. 1000S of amazing Prizes 2021 is a unique feature for packages in this segment! Basic, healthy start with the concept do any of us know about Oatmeal?! Courses to luxury glamping escapes and everything in between Wake-up to wind down 's..., London SW1P 1WG I hope it ’ s HDPE and easily recyclable [ Ed words, this is prime. Is part of the Informa Markets Division of Informa PLC indeed, what do I know Oatmeal. The bottom House Miniature Packaging Sheet of 6 Quaker Oats project or spice along the. I know about Oatmeal marketing, compared to Quaker Oats SWOT Analysis Quaker Oats c/o. 2000, making portable eating even easier evolved into what I came across as Quaker Overnight Oats lids display fruit.

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