It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. The organization should not eliminate the grapevine communication because it can help the employees in doing their work. In this form of communication, information converges a long way by passing from one person to another person leaving no indication from which point it started. ADVERTISEMENTS: Informal communication is also known as grapevine communication because there is no definite route of communication for sharing information. Meaning of Grapevine Communication. Grapevines branch out and expand organically, encouraging us to do the same and “go with the flow” sometimes. Grapevine is a form of informal communication. This is quite similar to the vine of grapes. What is grapevine communication? Grapevine communication existed from the American Civil War to the First World War. The grapevine is used to spread information bypassing the formal communication structure. Just like the grapevine plant: it spreads in random ways and it goes where it can. Grapevine Meanings. Grapevine is an informal communication network, which ignores formal channels of communication and spreads rumors and gossips at all levels of the business organization. [1] Ronald R. Sim (2002). Grapevine communication is an informal channel of business communication. Managing organizational behavior. […] The term gained a boost in popularity through its use in the Motown song I Heard It Through the Grapevine, a major hit single for both Marvin Gaye and Gladys Knight & the Pips in the late 1960s. The information flows in any order i.e. It does not follow any prescribed or predetermined rule and spreads any information quickly. United States: Greenwood Publishing Group. Grapevine Communication: It is a form of informal communication in business that develops within an organisation. By definition, grapevine is a form of informal communication that is usually based on rumors. In an organization setting, grapevine communication is prevalent at the lower levels of an establishment or organization. Workplace Communication Methods. These concepts can be applied to our social interactions as well as our ideas in business. The dictionary gives us a definition for the grapevine which says it is "the informal transmission of information, gossip or rumor from person to person" The grapevine is the informal and unsanctioned information network within every organization. Although every business-organization has its formal channels of communication, the informal channel of communication called grapevine also operates in it. Although the most obvious reason is that nosey people are everywhere, there is also another more credible … It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Cambridge International AS and A level Business Studies 2nd Edition. Meaning of Grapevine Communication. Grapevine communication is the informal communication network within an organization.. Grapevine Communication. [2] Peter Stimpsonand Alastair Farquharson (2010). Therefore, it is found in all organizations. it does not follow horizontal or vertical communication. It arises due to the co-existence of people. Using Grapevine Communication effectively as a workplace communication tool There are many reasons why grapevine communication exists within the office environment and is one of the business communication activities that occurs in any company. Grapevine is an informal channel of business communication. Many have asked why such type of communication is called grapevine. We will never learn and improve if we do not leave room to grow. , encouraging us to do the same and “ go with the flow sometimes! 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